Generations

Advertising Strategy, Tactics

Advertising to Gen Z

Vlad Kozlov / November 26, 2024

Born between 1997 and 2012, Gen Z is rapidly becoming a key demographic for marketers to keep their eye on.

Advertising Strategy, Digital, Industry, Tactics, Traditional

How to Reach Baby Boomers

Vlad Kozlov / November 7, 2024

As of 2024, Baby Boomers are between 60 and 78 years old, and they represent a substantial market segment that is often overlooked in newer advertising strategies.