Mediathat movestickets
Disney Theatrical’s presents mega-musicals in theatres across the country. As the traditional media consultant for the touring division, Power Marketing develops the standards for media placement in each market, reviews all schedules before confirmation, and provides post-campaign analytics as needed. We also place the streaming TV and audio in the majority of those markets.
MEDIA & BUDGET PLANNING, STREAMING TV, STREAMING AUDIO
The Challenge
Every market has its own audience, shaped by local demographics, income levels, and entertainment habits. On top of that, streaming and a fast-changing entertainment landscape keep shifting what audiences expect and how they engage. Selling tickets means adapting constantly, market by market.
Our Approach
We build a tailored strategy for each market, starting with the media plan itself. We advise on budget, channel mix, and timing, then place streaming TV and other media to reach key Disney audience segments. Census data, pixel insights, and AI tools guide our targeting, so the budget goes toward the audiences most likely to buy tickets instead of being spread across people who won’t convert.
Our approach often includes customized inventory contracts and a strategic mix of creatives to optimize frequency, drive engagement, and support the success of each Broadway market.
BROADWAY TOURS
Live entertainment is time sensitive, high stakes, and specific to every audience. We know the pressure of an on-sale window, how seat inventory shapes buying decisions, and how touring schedules shift with the seasons. That experience lets us support presenters and venues across the country with plans that are built for each market and move as fast as the show does.