Excited group photo at a Fortnite x TMNT event, styled in teal with a torn-paper edge.

Designingevents fans never forget.

Elevating Activations

Over the past few years, BKGD has had the pleasure of collaborating with Zoned on a wide range of activations—from a large-scale gaming influencer event geared toward kids, to a quirky event tailored for programmers, and even an album release celebration for a hip-hop artist.

Services:
STRATEGY, BRANDING, SOCIAL MEDIA, MULTIMEDIA, PRINT MEDIA, PACKAGING, WEB DESIGN, CAMPAIGN, TRADESHOW, SIGNAGE  

White pizza box with a graffiti-style illustration of a pepperoni slice dripping with sauce, branded Fortnite x Teenage Mutant Ninja Turtles

Green silhouette of a Ninja Turtle leaping through the air with the Fortnite x Teenage Mutant Ninja Turtles and TMNT shell logos

Event Summary

To celebrate the release of new assets for Fortnite game developers, BKGD Creative partnered with Zoned to produce a bold, immersive experience inspired by a gritty, underground sewer theme. The team designed everything from signage and step-and-repeat backdrops to custom DJ booths, creating a cohesive and engaging environment. Original illustrations were also developed by BKGD and used across food and drink branding, adding a unique touch to the overall experience.

Event Summary

BKGD Creative helped design an immersive event for Fortnite streamer Nick Eh 30, who has over 3.5 million followers on Instagram. The exclusive activation, created in partnership with Zoned, featured everything from custom contests to interactive streaming zones—designed to fully engage his dedicated young fanbase. As a studio that specializes in acting as an on-call design team for businesses, BKGD seamlessly integrated into Zoned’s remote workflow, collaborating closely with their team as they managed communications with the client, printers, and event organizers. BKGD values the power of collaboration. it was also a fulfilling experience being a part of something that will remain in the memories of so many children.

Event Summary

BKGD Creative partnered with Zoned to develop visual assets for the release of Juice WRLD’s posthumous album, The Party Never Ends. The activation was not only a tribute to the artist’s legacy but also a celebration of exclusive Fortnite content tied to the release.

Event Branding & Activations

Take a look at some of the other practical work we have done in the world of live gaming and activations.