Hiring a

Digital Media Buyer

Full Time
Location: Spokane, WA (Hybrid)

About Us:

Power Marketing is an established advertising agency committed to delivering innovative solutions and exceptional service. We’re seeking a skilled Digital Media Buyer to join our team and help drive our digital marketing efforts to new heights.

Position Overview:

This position is responsible for creating, executing, and optimizing programmatic, social media, and search marketing campaigns. The role will collaborate with cross-functional teams to align digital marketing strategies with business goals and contribute to the overall success of our client’s marketing initiatives.

Key Responsibilities:

Programmatic Advertising:
• Plan, set up, and manage programmatic advertising campaigns.
• Analyze campaign performance, optimize for better ROI, and provide regular reports with actionable insights.
• Stay current with industry trends and emerging technologies to recommend helpful solutions for current and future campaigns.

Social Media Marketing:
• Develop and execute social media campaigns across platforms such as Meta, LinkedIn, Snapchat and TikTok.
• Monitor social media channels for engagement opportunities, respond to inquiries, and manage online community.
• Analyze social media performance metrics and provide reports on campaign effectiveness and engagement.

Search Engine Marketing (SEM):
• Create, manage, and optimize paid search campaigns on Google Ads, and other search engines as needed.
• Conduct keyword research, develop ad copy, and manage bidding strategies to maximize campaign performance.
• Analyze and report on SEM performance metrics.

Campaign Execution:
• Implement digital marketing strategies aligned with overall business objectives.
• Manage digital marketing proposals, ensuring efficient allocation of resources.

Reporting and Analytics:
• Utilize analytics tools (e.g., Google Analytics, social media insights, etc.) to track and measure campaign performance.
• Provide detailed reports and insights on campaign effectiveness, including recommendations for optimization.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing with a focus on programmatic advertising, social media, and search engine marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Trade Desk, Google Analytics).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Experience with A/B testing, conversion rate optimization, and other performance enhancement techniques.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

• Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications.
• Experience with the programmatic platforms The TradeDesk, DV360, StackAdapt or AdRoll.
• Experience with Airtable or other project management software.

Benefits:

• Full Medical Benefits (medical, dental, vision)
• 401(k) Options & Match
• Hybrid Remote Work Schedule
• Schedule Flexibility
• Paid Time Off
• Personal Scheduling Flexibility

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Ability to communicate orally. Hearing and vision within normal ranges with or without an assisted hearing device.
• No heavy lifting is expected, though occasional exertion of up to 25 lbs. of force may be required.
• The position is hybrid – in office at least 3 days per week.
• The job is primarily performed indoors in a traditional office setting. Extended periods of sitting and extensive work at a computer and phone are normal.

Power Marketing is an Equal Opportunity, Affirmative Action Employer. Qualified applicants are considered without regard to race, color, religion, citizenship, sex (including gender identity, gender expression and pregnancy), sexual orientation, age, national origin, military or veteran status, political preference, marital status, mental or physical disability including medical condition), genetic information or other status protected by law. If you require an accommodation in order to apply to this position, please contact your local recruiting representative at HR@powermktg.com