Expert Insights

Let’s talk Generation X – individuals born between 1965 and 1980. This generation (currently aged 44 – 59) is known for its adaptability and independence, shaped by a time of societal and technological change.

As of 2024, Baby Boomers are between 60 and 78 years old, and they represent a substantial market segment that is often overlooked in newer advertising strategies.

The open internet refers to areas of the web where advertisers can reach users through various websites and online platforms without being limited by strict rules or gatekeepers.

Placing media during a political time period can be challenging due to the substantial amount of marketing dollars now available to candidates.

Dani and Jenny open up about their career paths, advice, and their vision driving the future of Power Marketing.

By limiting ad frequency per user, you can avoid ad fatigue, optimize your budget, and boost the overall campaign performance.

We had the honor of sponsoring the Gleason Classic Golf, an event dedicated to raising funds for ALS research and patient support.

Google announced on Monday that third-party browser cookies are here to stay, eliminating plans to deprecate cookies by the second half of 2024.

It’s hard to believe a gas station convenience store could become popular enough to have it’s own National Day, but that’s exactly what 7-Eleven has done.  Even though 7-Eleven gives away millions of dollars of free product every July 11th, Free Slurpee Day helps create brand recognition, value, and loyalty that has aided them in becoming […]