Over the years, we’ve learned a thing or two about getting the best results from your campaign.
Let’s pull the curtain back and dive into a variety of topics that could help your business approach. Don’t forget to check back frequently for new topical content, articles, and more.
The open internet refers to areas of the web where advertisers can reach users through various websites and online platforms without being limited by strict rules or gatekeepers.
Placing media during a political time period can be challenging due to the substantial amount of marketing dollars now available to candidates.
Dani and Jenny open up about their career paths, advice, and their vision driving the future of Power Marketing.
By limiting ad frequency per user, you can avoid ad fatigue, optimize your budget, and boost the overall campaign performance.
We had the honor of sponsoring the Gleason Classic Golf, an event dedicated to raising funds for ALS research and patient support.
Google announced on Monday that third-party browser cookies are here to stay, eliminating plans to deprecate cookies by the second half of 2024.
It’s hard to believe a gas station convenience store could become popular enough to have it’s own National Day, but that’s exactly what 7-Eleven has done. Even though 7-Eleven gives away millions of dollars of free product every July 11th, Free Slurpee Day helps create brand recognition, value, and loyalty that has aided them in becoming […]
The Summer Olympics and social media engagement
Amidst the digital revolution, let’s not overlook the timeless power of traditional marketing. While digital channels have undoubtedly transformed advertising, traditional marketing continues to offer immense value and should not be underestimated.