Hiring a

Digital Media Manager

We are seeking a highly skilled Digital Media Manager to lead our digital buying team while actively managing key digital advertising campaigns. This role is a blend of strategic leadership and hands-on execution, ensuring that our media buying efforts drive exceptional performance and meet our client goals.
As a Digital Media Manager, you will lead, mentor, and develop a team of digital media buyers while directly handling paid media campaigns across digital platforms. The ideal candidate has a deep understanding of performance marketing, a passion for optimizing paid media strategies, and strong leadership skills to drive team success.

About Power Marketing

Power Marketing is a Spokane based advertising agency that specializes in developing digital and traditional media strategies for a variety of brands and industries across the U.S. We are a passionate team of marketers who relentlessly focus on the working relationships we have with our clients and creating advertising strategies that earn results. Our team is caring, smart, and inclusive, and we value collaboration, authenticity, and producing quality work as a collective.

Key Responsibilities

 
Media Buying & Campaign Management (20%)

• Manage the implementation and optimization of digital campaigns (programmatic, search, and social) as needed.

• Monitor KPIs (ROAS, CPA, CTR, etc.) and adjust strategies for maximum performance.

• Conduct A/B tests, report findings and implement improvements.

• Ability to successfully place and troubleshoot pixel and data issues.

• Analyze audience insights and data trends to refine targeting strategies.

• Manage media budgets to maximize KPIs while ensuring cost efficiency.

Digital Account Oversight (30%)

• Perform maintenance on digital reporting funnel including using Rivery, Looker, and Google Big Query.

• Ability to analyze data and create campaign insights for clients and internal teams.

• Provides insight on campaign management challenges and successes for the benefit of the team.

• Work with the Digital Director and Digital Media Buyers to develop campaigns and strategies based on client KPI’s.

• Interface with clients as needed or requested.

• Provides digital team support as needed.

Team Leadership & People Management (50%)

• Align with Digital Director regarding issues, troubleshooting and resolving issues.

• Lead, mentor, train and develop a team of media buyers, fostering a high-performance culture.

• Provide ongoing training and upskilling to enhance team expertise.

• Set clear KPIs and performance expectations, ensuring accountability.

• Conduct weekly team meetings and monthly 1:1 check-ins for performance reviews.

• Work with Digital Director to align the team’s strategies with overall business objectives and ensure execution.

• Collaborate cross-functionally with creative, data, and product teams to drive cohesive campaign success.

• Help manage onboarding with account managers, including setting up new accounts.

• Assist in hiring, onboarding, and coaching new team members.

• Create client and campaign strategies as needed.

Who You Are

A dual-minded leader – equally comfortable managing media buying accounts and leading a team.

A data-driven decision-maker with a strong understanding of analytics and performance metrics.

A strategic thinker who can develop and implement large-scale paid media strategies.

A mentor and coach who thrives in a fast-paced environment and uplifts the team.

Passionate about growth marketing, paid advertising, and consumer behavior.

Requirements & Qualifications

• 6+ years of experience in paid media buying & performance marketing.

• 3+ years of experience managing a team of media buyers or digital marketers.

• Hands-on expertise with Meta Ads, Google Ads, TikTok Ads, and programmatic platforms (TheTradeDesk, Basis, etc.).

• Strong analytical skills and proficiency in Google Analytics, Looker, or similar tools.

• Excellent communication and leadership skills with a proactive problem-solving mindset.

• Strong understanding of conversion funnels, attribution models, and ad tech tools.

• Ability to work cross-functionally with creative and data teams.

• Bachelor’s degree, or equivalent experience.

• Excellent written and verbal skills.

• Computer skills: Microsoft Office Suite, Airtable, SQL/HTML is a plus.

• Must be able to multi-task, follow-through and prioritize well to meet deadlines.

• Must be able to connect honestly and openly with customers and clients.

• Must be able to work within a small team, rely on them and have them rely on you.

• There are times when you may have to deal with difficult situations and/or unhappy people. Candidate must know how to deal professionally, courteously and tactfully in all situations.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

• Ability to communicate orally. Hearing and vision within normal ranges with or without an assisted hearing device.

• No heavy lifting is expected, though occasional exertion of up to 25 lbs. of force may be required.

• The position is full-time in-person – in office at least 3 days per week.

• The job is primarily performed indoors in a traditional office setting. Extended periods of sitting and extensive work at a computer and phone are normal.

Power Marketing is an Equal Opportunity, Affirmative Action Employer. Qualified applicants are considered without regard to race, color, religion, citizenship, sex (including gender identity, gender expression and pregnancy), sexual orientation, age, national origin, military or veteran status, political preference, marital status, mental or physical disability including medical condition), genetic information or other status protected by law. If you require an accommodation in order to apply to this position, please contact your local recruiting representative at HR@powermktg.com