Cyber Monday entered the market in 2005, and with the rise in ecommerce popularity, the shopping holiday has become one of the most lucrative days of the year for consumer packaged goods (CPG) brands, even surpassing Black Friday. In 2022, Cyber Monday sales totaled $11.3 billion, increasing 5.3% from 2021. Another report found that 77 million people shopped online during Cyber Monday last year.

Maximizing Cyber Monday marketing can lead to even more revenue than Black Friday, and contribute substantially to annual profits. But what are the best strategies to follow, and what makes them effective? 

5 Cyber Monday Marketing Tips

Because Cyber Monday is an online event, digital paid media is especially important for CPG brands to get the word out about their offers. These are the top Cyber Monday marketing strategies that can help generate more sales:

• Lean On Display Advertising
  Using display advertising networks like Google Display Network (GDN) and programmatic advertising platforms allows brands to create visually appealing banners and video ads showcasing their Cyber Monday deals. Target specific products or blanket discount ads to follow audiences across the web so Cyber Monday deals are always top of mind, right where they conduct their shopping. 

• Retarget Product Ads to Highlight Cyber Monday Discounts
  Implement retargeting ads to reach visitors who have previously shown interest in products but didn’t make a purchase to remind them about Cyber Monday deals. Remind consumers of products they’ve shown interest in (or abandoned in their cart) with retargeted ads highlighting their discounted price on Cyber Monday. 

• Don’t Neglect Paid Search
  Use platforms like Google Ad’s targeted pay-per-click (PPC) campaigns that can highlight Cyber Monday sales on the items consumers are searching for. Use relevant keywords and ad extensions to maximize impact and optimize engagement. And don’t forget about Bing Ads, which can help reach the growing audience segment that doesn’t use Google. 

• Invest in Product Listing Ads
  Product listing ads (PLAs) visually showcase products directly in search engine results. Each PLA includes a product image, the price, and description, allowing shoppers to easily compare items while driving click-throughs and conversions. Optimizing PLAs with Cyber Monday-specific promotions can help brands capture the attention of holiday shoppers, and drive higher sales with the simplified purchase process. 

• Promote Bundled Discounts and Special Offers on Social Media
  CPG brands should bundle Cyber Monday discounts to incentivize even more purchases and promote them heavily on social media — especially through retargeting. Bundled discounts and other types of special offers can entice shoppers with the promise of added value, and the opportunity to stock up on their favorite products. The nature of social media also allows brands to foster a sense of urgency, encouraging users to share, comment, engage with, and otherwise act on the promotion as quickly as possible, ultimately boosting sales on this key shopping date. 

Create a Cyber Monday Marketing Frenzy With Power Marketing

Maximizing revenue on Cyber Monday is crucial for CPG brands to achieve their annual targets — but reaching goals requires a strategic marketing plan. Power Marketing has a breadth of experience in executing paid media strategies for both Cyber Monday and Black Friday, setting brands up for a new record in profitability. Get in touch to learn more about how Power Marketing can help.