• Back to Basics: The Evergreen Effectiveness of Traditional Marketing

    Amidst the digital revolution, let’s not overlook the timeless power of traditional marketing.

    While digital channels have transformed the advertising landscape, traditional marketing tactics continue to offer a huge value and should not be underestimated.

    Here’s our top 4 reasons why traditional advertising is still so effective.

    It can be tangible (which means, more memorable!)

    Traditional marketing materials such as flyers, brochures, and print ads provide a tangible presence that digital ads often lack. You can touch it and pin it to the fridge! (we’re still doing that, right?)

    Statistics show the physical nature of these materials leaves a lasting impression and enhances brand recall.

    “75% of people can recall a brand after seeing a print advertisement, while only 44% can recall a brand after viewing an online ad.”

    Tonya Powers, D. of M. P. P. S. (2021, July 14). Print works and here’s the brain science to prove it. Adweek. https://www.adweek.com/sponsored/print-works-and-heres-the-brain-science-to-prove-it/

    Targeted reach

    From billboard placements to direct mail campaigns, traditional tactics enable businesses to tailor their messaging to a desired audience within specific geographic areas or by demographics.

    At Power Marketing, part of our strategy uses technology to map out where your target market resides and how to achieve the maximum ad impressions possible using this market data.

    Stronger credibility and trust

    Consumers often perceive traditional marketing channels such as television, radio, and print media as more credible and trustworthy than online ads. “The top four most trusted advertising formats are all traditional, with customers trusting most print advertising (82%), television advertising (80%), direct mail advertising (76%), and radio advertising (71%) to make purchasing decisions.”

    Moorman, C., Ryan, M., & Tavassoli, N. (2022, May 24). Why Marketers are Returning to Traditional Advertising. Harvard Business Review. https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

    Longevity and timelessness

    Unlike digital ads that can disappear with a click, traditional advertisements often have a longer lifespan (remember, it’s on the fridge now).

    Traditional marketing is still valuable in today’s digital age.

    We suggest leveraging the strengths of both traditional and digital channels through integrated campaigns to maximize reach, engagement, and brand impact.

    Need help creating a traditional marketing strategy? Contact the Power Marketing team today!