Key Phrases to Drive Purchases
In digital marketing, every word counts. Carefully chosen copy that resonates with your audience and compels them to take action is a tool in the ‘marketing toolkit’ that is often overlooked.
Marketing to Millennials
As the final wave of Millennials transition into adulthood, this generation is quickly becoming the world’s most active group of consumers.
TV Advertising Through Political Windows
Placing media during a political time period can be challenging due to the substantial amount of marketing dollars now available to candidates.
Interview with Dani and Jenny
Dani and Jenny open up about their career paths, advice, and their vision driving the future of Power Marketing.
Cookies Are Here to Stay
Google announced on Monday that third-party browser cookies are here to stay, eliminating plans to deprecate cookies by the second half of 2024.
Free Slurpee Day: A Marketing Phenomenon
It’s hard to believe a gas station convenience store could become popular enough to have it’s own National Day, but that’s
Golden Opportunities: Time to Get Social During the Summer Olympics
The Summer Olympics and social media engagement
Back to Basics: The Evergreen Effectiveness of Traditional Marketing
Amidst the digital revolution, let’s not overlook the timeless power of traditional marketing. While digital channels have undoubtedly transformed advertising, traditional marketing continues to offer immense value and should not be underestimated.