Interview with Dani and Jenny
Dani and Jenny open up about their career paths, advice, and their vision driving the future of Power Marketing.
Topics & Trends
Free Slurpee Day: A Marketing Phenomenon
It’s hard to believe a gas station convenience store could become popular enough to have it’s own National Day, but that’s
Golden Opportunities: Time to Get Social During the Summer Olympics
The Summer Olympics and social media engagement
Defining the Best KPIs for Your Retail DSP
Unlock the power of programmatic advertising with the best KPIs for retail DSP.
Why Core Company Values Matter
Our core company values stem from one belief: we’re here to cultivate a company that respects people — whether they’re employees, clients, or partners — above all else.
How Being a Women-Led Marketing Agency Impacts Our Work
Beginning in 2020, Power Marketing became a majority women-owned and operated agency. Here’s a peek into how we lean into our culture of collaboration and care.
Power Marketing’s Top 5 Resources For Staying Updated on Marketing Trends
The key to being a successful marketer is knowing what people are talking about, where they’re spending their time, and most importantly — what’s coming next.
Master These 2023 Marketing Trends to Drive Growth and Scalability
To stay ahead of your competition, here are three 2023 marketing trends you should prioritize.
6 Questions to Ask Before Partnering With a Media Buying Agency
Partnering with a trusted media buying agency can be a game-changer for any business. Not only can they guide you through the complex ecosystem of advertising, but they can also help you achieve higher ROIs through exclusive ad placements and better rates.
4 Fun Campaign Targeting Features to Check Out in 2023
With the new year right around the corner, it’s high time to start finalizing your marketing strategy, budget, media mix, and creative messaging.