Key Digital Platform Updates
Major digital ad platforms like Meta, TikTok, and Google Ads are rolling out updates that further emphasize automation, transparency, and creative-driven performance.
Digital
What We’re Watching: The Latest in Advertising Technology
From new partnerships to cutting-edge creative solutions, here are the latest ad tech developments we’re watching this spring.
Generation X: Strategies, Statistics and Insights
Let’s talk Generation X – individuals born between 1965 and 1980. This generation (currently aged 44 – 59) is known for its adaptability and independence, shaped by a time of societal and technological change.
How to Reach Baby Boomers
As of 2024, Baby Boomers are between 60 and 78 years old, and they represent a substantial market segment that is often overlooked in newer advertising strategies.
The Best of the Open Internet
The open internet refers to areas of the web where advertisers can reach users through various websites and online platforms without being limited by strict rules or gatekeepers.
Frequency Capping: A Key to Successful Digital Advertising
By limiting ad frequency per user, you can avoid ad fatigue, optimize your budget, and boost the overall campaign performance.
Cookies Are Here to Stay
Google announced on Monday that third-party browser cookies are here to stay, eliminating plans to deprecate cookies by the second half of 2024.
Are We in a Golden Age of Destination Marketing — And Can it Last?
Destination marketing is booming right alongside the surge in tourism. Here’s what marketers can do to make the most of this opportunity.
How AI Will Impact Programmatic Advertising and Buying
Artificial intelligence has been used in ad buying for years, but the latest AI tools are reimagining programmatic advertising.
Making the Most of HTML5 Ads in 2024
Display advertising remains essential in 2024. Here are five tips for building a modern HTML5 ad campaign.