What We’re Watching: The Latest in Advertising Technology
From new partnerships to cutting-edge creative solutions, here are the latest ad tech developments we’re watching this spring.
Tactics
Key Phrases to Drive Purchases
In digital marketing, every word counts. Carefully chosen copy that resonates with your audience and compels them to take action is a tool in the ‘marketing toolkit’ that is often overlooked.
Advertising to Gen Z
Born between 1997 and 2012, Gen Z is rapidly becoming a key demographic for marketers to keep their eye on.
Marketing to Millennials
As the final wave of Millennials transition into adulthood, this generation is quickly becoming the world’s most active group of consumers.
Generation X: Strategies, Statistics and Insights
Let’s talk Generation X – individuals born between 1965 and 1980. This generation (currently aged 44 – 59) is known for its adaptability and independence, shaped by a time of societal and technological change.
How to Reach Baby Boomers
As of 2024, Baby Boomers are between 60 and 78 years old, and they represent a substantial market segment that is often overlooked in newer advertising strategies.
The Best of the Open Internet
The open internet refers to areas of the web where advertisers can reach users through various websites and online platforms without being limited by strict rules or gatekeepers.
TV Advertising Through Political Windows
Placing media during a political time period can be challenging due to the substantial amount of marketing dollars now available to candidates.
Frequency Capping: A Key to Successful Digital Advertising
By limiting ad frequency per user, you can avoid ad fatigue, optimize your budget, and boost the overall campaign performance.
Cookies Are Here to Stay
Google announced on Monday that third-party browser cookies are here to stay, eliminating plans to deprecate cookies by the second half of 2024.