Frequency Capping: A Key to Successful Digital Advertising
By limiting ad frequency per user, you can avoid ad fatigue, optimize your budget, and boost the overall campaign performance.
Streaming
Understanding Pause Ads and How Marketers Can Take Advantage
Streaming services are increasing their use of pause ads, which appear when viewers initiate a break from watching content.
The Reports of Streaming’s Death Have Been Greatly Exaggerated
Streaming continues to see expansive, industry-wide growth despite the occasional hiccup — here’s how to reap its benefits in 2024.
What Marketers Should Know About the Difference Between Terrestrial and Streaming Audio
Unlock the secrets of terrestrial and streaming audio — here’s how to harness both for powerful brand growth.
The Best Marketing Stunts of 2023
The best marketing 2023 had to offer came from a mix of up-and-coming brands and international giants — all of which can provide creative inspiration to marketers everywhere.
Master Marketing on Streaming Platforms with These Smart Tips
Marketing with streaming platforms is the new frontier of advertising. Here are five tips to maximize ROI.
How the Move to Ad-Supported Models Will Affect the Streaming Landscape
A rise in ad-supported streaming will bring a sea change to the industry. Here’s what it means.
Why You Should Choose a Marketing Partner that Operates With Transparency
Transparent marketing helps brands to better communicate their identity to the world while also creating greater clarity and effectiveness internally.
5 Ways to Optimize Your OTT Ad Creative
Over-the-top (OTT) advertising is one of the most effective channels for brands in 2023, with its revenue expected to surpass $450 billion by 2027.
Video Advertising: 3 Creative Ways To Repurpose Your Video Ads
When you’ve invested in creating a video ad, you’ll want to find opportunities to maximize its impact. Here are three creative ways to repurpose your video ad for other ad formats and campaigns.