5 Ways to Optimize Your OTT Ad Creative
Over-the-top (OTT) advertising is one of the most effective channels for brands in 2023, with its revenue expected to surpass $450 billion by 2027.
Tactics
3 Questions You Have About Meta Ads in 2023, Answered
It’s been a tumultuous few years for Meta, but the company’s social media platforms are more relevant now than ever. Here are three questions about Meta ads in 2023, answered.
Video Advertising: 3 Creative Ways To Repurpose Your Video Ads
When you’ve invested in creating a video ad, you’ll want to find opportunities to maximize its impact. Here are three creative ways to repurpose your video ad for other ad formats and campaigns.
How Can Credit Unions Use Connected TV to Find New Members?
Over the past few years, credit unions have seen tremendous growth — experts predict that the size of the industry will reach more than $100 billion in revenue this year.
3 Credit Union Streaming Audio Ad Tactics We Love
Optimize your credit union marketing efforts with these three streaming audio ad tactics we love.
How to Protect Brand Safety In Your Advertising
Protecting brand safety helps you minimize the risk of being associated with inappropriate digital content.
3 Marketing Tactics to Increase Season Pass Sales
Want to increase season pass sales this year? Here are three marketing tactics to consider.
4 Tips for Building an Effective Recruitment Campaign
Here are four tips to help you build an effective recruitment campaign and attract the best-fit applicants.
3 Questions You Had About Advertising on TikTok, Answered
Want to learn how to effectively advertise on TikTok? We’ve answered the three most common questions.
Power Marketing’s Top 5 Resources For Staying Updated on Marketing Trends
The key to being a successful marketer is knowing what people are talking about, where they’re spending their time, and most importantly — what’s coming next.