Are We in a Golden Age of Destination Marketing — And Can it Last?
Destination marketing is booming right alongside the surge in tourism. Here’s what marketers can do to make the most of this opportunity.
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How AI Will Impact Programmatic Advertising and Buying
Artificial intelligence has been used in ad buying for years, but the latest AI tools are reimagining programmatic advertising.
5 Marketing Strategies to Draw Out-of-State Tourists to Your Resort
What does it take to create a ski resort tourist destination? Here are five marketing strategies to take your operation to the next level.
3 Steps for Theaters to Expand Business Reach
Expanding your business reach will require the right DEI-focused marketing strategies. Here’s what you need to know.
Credit Union Marketing Ideas to Recruit New Members in 2023
Now more than ever, consumers are worried about economic and social issues. Here are some credit union marketing ideas to address their concerns.
Why You Should Choose a Marketing Partner that Operates With Transparency
Transparent marketing helps brands to better communicate their identity to the world while also creating greater clarity and effectiveness internally.
Power Marketing’s Top 5 Resources For Staying Updated on Marketing Trends
The key to being a successful marketer is knowing what people are talking about, where they’re spending their time, and most importantly — what’s coming next.
Master These 2023 Marketing Trends to Drive Growth and Scalability
To stay ahead of your competition, here are three 2023 marketing trends you should prioritize.
Demand-Side-Platforms (DSP): A Beginner’s Guide for Entertainment Industry Marketers
One of the best ways to boost live entertainment ticket sales is with programmatic advertising, which maximizes ROI by ensuring you’re delivering highly-relevant and personalized messaging to targeted segments.
Power Up Your Marketing: 4 Questions You Had About Programmatic Advertising — Answered!
With experts predicting that U.S. marketers will spend $133 billion on programmatic advertising by 2023, here are the answers to four common questions marketers have on the topic.