TikTok Marketing: The Best and Worst of Paid Media on TikTok
Want better ROI on your paid media on TikTok? Here are six real-world examples of TikTok marketing you can learn from.
ECommerce
4 Tips on How to Promote Products in Your Catalog
Brands need to know how to promote products across their catalog to have both diverse and consistent revenue streams.
5 Tips for Boosting Cyber Monday Sales
Shopping holidays are critical to meeting annual targets. Here’s how to maximize revenue with Cyber Monday marketing.
How the Move to Ad-Supported Models Will Affect the Streaming Landscape
A rise in ad-supported streaming will bring a sea change to the industry. Here’s what it means.
5 Tips for Maximizing Your Black Friday Marketing
Black Friday marketing can make or break your bottom line at the end of the year. Here’s what it takes to maximize revenue.
5 Ways to Align Your Paid Media and Email Strategies
Paid media and email marketing are two of the most important digital marketing channels. Here’s how to improve their alignment.
The Power of DEI Marketing Initiatives
As we wrap up AAPI heritage month, brands should reflect and consider the positive marketing impact of DEI.
The Importance of Building a Brand Community
Companies can organically build a brand community to help them connect with audiences, emphasize values, and tell their story.
Everything You Need to Know About Ad Analytics in 2023
Though ad analytics has gotten more DIY with the loss of third-party data, brands can capitalize through first-party instead.
3 Questions You Had About Native Ads, Answered!
Great native ads leverage context to speak to audiences in an approachable way.