Are We in a Golden Age of Destination Marketing — And Can it Last?
Destination marketing is booming right alongside the surge in tourism. Here’s what marketers can do to make the most of this opportunity.
Entertainment
How AI Will Impact Programmatic Advertising and Buying
Artificial intelligence has been used in ad buying for years, but the latest AI tools are reimagining programmatic advertising.
Understanding Pause Ads and How Marketers Can Take Advantage
Streaming services are increasing their use of pause ads, which appear when viewers initiate a break from watching content.
The Hidden Opportunity of the Third-Party Cookie Phaseout
Google has committed to phasing out support for third-party cookies. Here’s how marketers can start pivoting and preparing.
5 Things to Learn from Google’s New Project Magi
Google is set to revolutionize the search experience. Here’s what marketers need to learn about Project Magi
6 Tips and Strategies for Creating a Modern OOH Campaign
OOH advertising remains a critical channel for marketing in 2024. Here are six tips on how to create a modern OOH campaign.
The Reports of Streaming’s Death Have Been Greatly Exaggerated
Streaming continues to see expansive, industry-wide growth despite the occasional hiccup — here’s how to reap its benefits in 2024.
The Best Marketing Stunts of 2023
The best marketing 2023 had to offer came from a mix of up-and-coming brands and international giants — all of which can provide creative inspiration to marketers everywhere.
Master Marketing on Streaming Platforms with These Smart Tips
Marketing with streaming platforms is the new frontier of advertising. Here are five tips to maximize ROI.
TikTok Marketing: The Best and Worst of Paid Media on TikTok
Want better ROI on your paid media on TikTok? Here are six real-world examples of TikTok marketing you can learn from.