Cookies Are Here to Stay
Google announced on Monday that third-party browser cookies are here to stay, eliminating plans to deprecate cookies by the second half of 2024.
Tactics
Free Slurpee Day: A Marketing Phenomenon
It’s hard to believe a gas station convenience store could become popular enough to have it’s own National Day, but that’s
Golden Opportunities: Time to Get Social During the Summer Olympics
The Summer Olympics and social media engagement
Back to Basics: The Evergreen Effectiveness of Traditional Marketing
Amidst the digital revolution, let’s not overlook the timeless power of traditional marketing. While digital channels have undoubtedly transformed advertising, traditional marketing continues to offer immense value and should not be underestimated.
Are We in a Golden Age of Destination Marketing — And Can it Last?
Destination marketing is booming right alongside the surge in tourism. Here’s what marketers can do to make the most of this opportunity.
How AI Will Impact Programmatic Advertising and Buying
Artificial intelligence has been used in ad buying for years, but the latest AI tools are reimagining programmatic advertising.
Understanding Pause Ads and How Marketers Can Take Advantage
Streaming services are increasing their use of pause ads, which appear when viewers initiate a break from watching content.
Making the Most of HTML5 Ads in 2024
Display advertising remains essential in 2024. Here are five tips for building a modern HTML5 ad campaign.
5 Things to Learn from Google’s New Project Magi
Google is set to revolutionize the search experience. Here’s what marketers need to learn about Project Magi
6 Tips and Strategies for Creating a Modern OOH Campaign
OOH advertising remains a critical channel for marketing in 2024. Here are six tips on how to create a modern OOH campaign.