How to Reach Baby Boomers
As of 2024, Baby Boomers are between 60 and 78 years old, and they represent a substantial market segment that is often overlooked in newer advertising strategies.
Industry
The Best of the Open Internet
The open internet refers to areas of the web where advertisers can reach users through various websites and online platforms without being limited by strict rules or gatekeepers.
Cookies Are Here to Stay
Google announced on Monday that third-party browser cookies are here to stay, eliminating plans to deprecate cookies by the second half of 2024.
Golden Opportunities: Time to Get Social During the Summer Olympics
The Summer Olympics and social media engagement
Are We in a Golden Age of Destination Marketing — And Can it Last?
Destination marketing is booming right alongside the surge in tourism. Here’s what marketers can do to make the most of this opportunity.
How AI Will Impact Programmatic Advertising and Buying
Artificial intelligence has been used in ad buying for years, but the latest AI tools are reimagining programmatic advertising.
Understanding Pause Ads and How Marketers Can Take Advantage
Streaming services are increasing their use of pause ads, which appear when viewers initiate a break from watching content.
Making the Most of HTML5 Ads in 2024
Display advertising remains essential in 2024. Here are five tips for building a modern HTML5 ad campaign.
The Hidden Opportunity of the Third-Party Cookie Phaseout
Google has committed to phasing out support for third-party cookies. Here’s how marketers can start pivoting and preparing.
5 Things to Learn from Google’s New Project Magi
Google is set to revolutionize the search experience. Here’s what marketers need to learn about Project Magi