How to Protect Brand Safety In Your Advertising
Protecting brand safety helps you minimize the risk of being associated with inappropriate digital content.
Entertainment
3 Marketing Tactics to Increase Season Pass Sales
Want to increase season pass sales this year? Here are three marketing tactics to consider.
4 Tips for Building an Effective Recruitment Campaign
Here are four tips to help you build an effective recruitment campaign and attract the best-fit applicants.
3 Questions You Had About Advertising on TikTok, Answered
Want to learn how to effectively advertise on TikTok? We’ve answered the three most common questions.
Power Marketing’s Top 5 Resources For Staying Updated on Marketing Trends
The key to being a successful marketer is knowing what people are talking about, where they’re spending their time, and most importantly — what’s coming next.
Master These 2023 Marketing Trends to Drive Growth and Scalability
To stay ahead of your competition, here are three 2023 marketing trends you should prioritize.
6 Questions to Ask Before Partnering With a Media Buying Agency
Partnering with a trusted media buying agency can be a game-changer for any business. Not only can they guide you through the complex ecosystem of advertising, but they can also help you achieve higher ROIs through exclusive ad placements and better rates.
Demand-Side-Platforms (DSP): A Beginner’s Guide for Entertainment Industry Marketers
One of the best ways to boost live entertainment ticket sales is with programmatic advertising, which maximizes ROI by ensuring you’re delivering highly-relevant and personalized messaging to targeted segments.
Netflix & Disney+ Ads: 3 Ways to Get Started on These OTT Advertising Platforms
Disney+ and Netflix, the two behemoths of the streaming world, may have long resisted advertising on their channels, but that is all set to change in 2023.
3 Solutions to Expensive Paid Media Inventories in Q4 of 2022
With the midterm elections coinciding with the start of the holiday shopping season, there’s one guarantee that brands can expect in Q4 of 2022: pricey paid media inventories. Luckily, here are 3 solutions.