Key Digital Platform Updates
Major digital ad platforms like Meta, TikTok, and Google Ads are rolling out updates that further emphasize automation, transparency, and creative-driven performance.
Social
Generation X: Strategies, Statistics and Insights
Let’s talk Generation X – individuals born between 1965 and 1980. This generation (currently aged 44 – 59) is known for its adaptability and independence, shaped by a time of societal and technological change.
Golden Opportunities: Time to Get Social During the Summer Olympics
The Summer Olympics and social media engagement
The Best Marketing Stunts of 2023
The best marketing 2023 had to offer came from a mix of up-and-coming brands and international giants — all of which can provide creative inspiration to marketers everywhere.
TikTok Marketing: The Best and Worst of Paid Media on TikTok
Want better ROI on your paid media on TikTok? Here are six real-world examples of TikTok marketing you can learn from.
4 Tips on How to Promote Products in Your Catalog
Brands need to know how to promote products across their catalog to have both diverse and consistent revenue streams.
5 Tips for Boosting Cyber Monday Sales
Shopping holidays are critical to meeting annual targets. Here’s how to maximize revenue with Cyber Monday marketing.
Leveraging Your Media Buy to Drive Grassroots and Community Partnerships
Want to drive higher engagement with grassroots promotion? Here’s how to combine it with a media buy strategy.
3 Steps for Theaters to Expand Business Reach
Expanding your business reach will require the right DEI-focused marketing strategies. Here’s what you need to know.
3 New TikTok Trends Your Entertainment Brand Can Hop On
Entertainment brands should be using TikTok to increase their reach and widen their audience.