How AI Will Impact Programmatic Advertising and Buying
Artificial intelligence has been used in ad buying for years, but the latest AI tools are reimagining programmatic advertising.
ECommerce
Making the Most of HTML5 Ads in 2024
Display advertising remains essential in 2024. Here are five tips for building a modern HTML5 ad campaign.
The Hidden Opportunity of the Third-Party Cookie Phaseout
Google has committed to phasing out support for third-party cookies. Here’s how marketers can start pivoting and preparing.
5 Things to Learn from Google’s New Project Magi
Google is set to revolutionize the search experience. Here’s what marketers need to learn about Project Magi
The Reports of Streaming’s Death Have Been Greatly Exaggerated
Streaming continues to see expansive, industry-wide growth despite the occasional hiccup — here’s how to reap its benefits in 2024.
What Marketers Should Know About the Difference Between Terrestrial and Streaming Audio
Unlock the secrets of terrestrial and streaming audio — here’s how to harness both for powerful brand growth.
The Best Marketing Stunts of 2023
The best marketing 2023 had to offer came from a mix of up-and-coming brands and international giants — all of which can provide creative inspiration to marketers everywhere.
Top 3 Digital Marketing Trends of 2024
Planning next year’s strategy? Stay ahead of marketing trends in 2024 with this in-depth look at the digital landscape.
Defining the Best KPIs for Your Retail DSP
Unlock the power of programmatic advertising with the best KPIs for retail DSP.
Master Marketing on Streaming Platforms with These Smart Tips
Marketing with streaming platforms is the new frontier of advertising. Here are five tips to maximize ROI.